Tuesday, 28 July 2009

Good Old Games - Business Model

Good Old Games is a game company that recently launched focused around offering 'good old games' for a cheap price. Considering they are DRM free, I thought I would do a quick run down of what they offer and what I think their marketing strategy is.

1) Work with the Community aka Trust the customer -
All games are DRM free and this is quite a bold move by a games publisher. They are relying on community support rather than trying to convert pirates. It seems they've been paying attention to Star Dock's Brad Wardell's Gamer's Bill of Rights and his general comments on not treating paying customers as pirates.

2) Convenience
Many of these games are hard to find in any retail store. Perhaps more importantly, they are also made Windows XP compatible which is something quite hard to do as I've found out.
GOG has also expanded its catalogue and is trying to become a one stop shop for all your old gaming needs.
Finally you can redownload a game you've purchased as many times as you like where ever you are.

3) Extras
As recently mentioned in an interview by Gamasutra, their games "frequently includes additional pack-ins like soundtracks and development-related materials". For the collector types (like myself) which probably make up a substantial amount of their market this is good news.

4) Service/Support
The original publishers have long given up supporting these games. So GOG.com now takes upon itself to not only update the game for Windows XP but also to provide technical support.

Do you agree or disagree with my breakdown? Go ahead and comment if you like.

No comments:

Post a Comment